Bloodhound SSC back on track with new deal

Bloodhound team set sights on 2017 land-speed record attempt after announcing new sponsorship deal.

26th September 2016
Bloodhound SSC back on track with new deal © Stefan Marjoram

Bloodhound SSC with new partner Geely © Stefan Marjoram

Chinese car manufacturer Geely has become the primary sponsor for the Bloodhound supersonic car project, setting the rocket-powered vehicle up or a crack at the land speed record next year.

The company, best known in the West as the owner of Volvo and the London Taxi Company, will provide financial support and engineering expertise to the Bloodhound team over the next three years.

“We could not have a better partner than Geely: not only are they an international technology company with tremendous vision and capability, they share our passion for innovation and education,” project director Richard Noble said. “Their support, both technical and financial, means we can now plan next year’s record-breaking challenge with confidence. It also means we can take our STEM inspiration message to a vast new audience, which is great for science and engineering but also for promoting Great Britain.”

The team plan to test the Bloodhound SSC at up to 200mph in Newquay in July next year, before heading to the specially prepared test track at Hakseen Pan, South Africa the following October to reach 800mph, breaking the current record of 763mph. They then hope to break the 1000mph barrier when they replace the propulsion system in 2018.


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