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Netflix celebrates new show with Project MC2 dolls © Netflix

Netflix celebrates new show with Project MC2 dolls

Published: 10th August, 2017 at 14:00
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On Saturday, Focus was lucky enough to go along to the Science Museum for the UK launch of Project MC2 – a new range of STEM-inspired dolls.

The dolls, which are marketed at the ‘tweenager’ market, are based on four girls who feature in an accompanying Netflix original series. The characters – McKeyla McAlister (MC2), Adrienne Attoms (A2), Bryden Bandweth (B2) and Camryn Coyle (C2) – combine a sassy attitude with fierce intelligence, and have the motto ‘smart is the new cool’.


The episodes see the girls recruited to a spy organisation called NOV8 – headed up by the Quail, played by real-life mathematician Danica McKellar – where they each get to use their unique skills in science and technology to solve secret missions.

The dolls come complete with instructions and accessories for carrying out simple science experiments, such as making a lava lamp or a glowstick. At a time when toys are coming under fire for playing to gender stereotypes, it’s refreshing to see a line of dolls that turns away from the ‘pink princess’ route.

“It's really aspirational,” says executive producer Shauna Phelan. “It shows you can be smart and cool. You can be smart and funny. You can be smart and stylish and those things are not mutually exclusive in an individual.”

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Alice Lipscombe-SouthwellManaging editor, BBC Science Focus

Alice is the managing editor at BBC Science Focus Magazine. She has a BSc in zoology with marine zoology. Her interests include natural history, wildlife, the outdoors, health and fitness.


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