Why is salted caramel so addictive? © Getty Images

Why is salted caramel so addictive?

Nom, nom, nom. Salted caramel is a more complex flavour that keeps us craving more of the delicious, sweet and salty delight.

Asked by: Dexter Middleton, Orpington

Advertisement

It’s official: we can never get enough salted caramel. A 2016 study at the University of Florida found that we eventually tire of foods that contain only one main recognisable flavour component – no matter how scrumptious. But the salty, sweet and fatty elements of salted caramel create a more complex taste that subtly changes with every bite, keeping our brains craving more and more. This is a phenomenon known as ‘hedonic escalation’.

Read more:


Advertisement

Subscribe to BBC Science Focus Magazine for fascinating new Q&As every month and follow @sciencefocusQA on Twitter for your daily dose of fun facts.