Amazon is an electronic commerce company, founded in 1994 by Jeff Bezos. It is the world’s largest internet retailer by revenue. This retail giant started as an online book store but has since largely diversified. Amazon’s next day delivery service, Amazon Prime, has taken the world by storm with the subscription including Prime Instant Video, a TV and film streaming website to rival Netflix. Amazon has also created many notable electronics such as the Kindle e-readers, Fire tablet, Fire TV and Echo, which connects to their personal assistant Amazon Alexa.