Why do many girls prefer the colour pink? © Getty Images

Why do many girls prefer the colour pink?

It could just be a cultural quirk, but recent research hints at a deeper reason.

Asked by: Ben Fernando, Birmingham

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The obvious explanation is that it’s just a cultural quirk, but recent research hints at a deeper reason. Prof Anya Hurlbert, of Newcastle University, asked adults from different cultures to choose their preferred colour from pairs of coloured rectangles. This revealed that females do have a natural preference for redder colours – prompting Dr Hurlbert to speculate that evolution may have led females to prefer reddish colours, from reddish fruits to healthy pink faces.


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