Nudge theory – David Halpern
David Halpern, Chief Executive of The Behavioural Insights Team, tells us about nudge theory – a psychological tool used in behavioural science to subtly influence people's decisions.
How much difference can a small change make? When it comes to changing habits, convincing someone to do something or affecting the behaviour of people without them even knowing about it, quite a lot, as we have seen with the recent Facebook scandal, where data firm Cambridge Analytica used personal data influence the way people vote.
In this week's Science Focus Podcast, BBC Focus commissioning editor Jason Goodyer speaks to David Halpern, Chief Executive of The Behavioural Insights Team, about nudge theory – a psychological tool used in behavioural science to subtly influence people's decisions.
Listen to more podcasts:
- Project Discovery and its search for exoplanets
- Remembering Professor Stephen Hawking
- Exploding Head Syndrome
- Adventures in brain enhancement
- The future of humanity with Michio Kaku
- How emotions are made
- The London Fatberg + Why you should break up with your phone
Follow Science Focus on Twitter, Facebook, Instagram and Flipboard
Sponsored Deals
May Half Price Sale
- Save up to 52% when you subscribe to BBC Science Focus Magazine.
- Risk - free offer! Cancel at any time when you subscribe via Direct Debit.
- FREE UK delivery.
- Stay up to date with the latest developments in the worlds of science and technology.
