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Nudge theory – David Halpern

Published: 04th April, 2018 at 00:00
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David Halpern, Chief Executive of The Behavioural Insights Team, tells us about nudge theory – a psychological tool used in behavioural science to subtly influence people's decisions.

How much difference can a small change make? When it comes to changing habits, convincing someone to do something or affecting the behaviour of people without them even knowing about it, quite a lot, as we have seen with the recent Facebook scandal, where data firm Cambridge Analytica used personal data influence the way people vote.

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In this week's Science Focus Podcast, BBC Focus commissioning editor Jason Goodyer speaks to David Halpern, Chief Executive of The Behavioural Insights Team, about nudge theory – a psychological tool used in behavioural science to subtly influence people's decisions.

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